New BMW 1 Series : Complete and Sporty Restyling

BMW unveils the fourth generation of the 1 Series with a dynamic design, a renewed range of engines, and improved chassis technology. This new iteration promises to further refine the dynamic and sporty driving experience.

The new BMW 1 Series introduces several major innovations:

  • 48-volt mild hybrid technology for the 120 and 120d engines.
  • Production and use of recycled materials.
  • Redesigned interior with advanced automated driving and parking systems.
  • New BMW iDrive interface with QuickSelect, based on the BMW Operating System 9.
  • Modern exterior and interior design.

Exterior design keeps the same DNA

The new BMW 1 Series retains the characteristic BMW proportions with a long hood and a dynamic roofline. The slightly increased dimensions (4361 mm in length, 1800 mm in width, and 1459 mm in height) enhance its sporty look. The front end is marked by a wide, forward-leaning grille and standard LED headlights. Paint finishes offer a variety of colors, including contrasting options for the roof.

A modernised interior

The interior of the 1 Series is updated with the latest innovations from the German brand. Completely devoid of leather as standard, it features a modern ambiance with high-quality materials. The seats, available in Econeer and M Sport versions, ensure optimal comfort. The 1 Series now comes equipped with the BMW Curved Display, which debuted on the X1, featuring 10.25-inch and 10.7-inch screens, reducing the number of buttons thanks to advanced digital technology.

The new BMW 1 Series offers a range of modular engines:

  • BMW 120: Three-cylinder petrol engine with 125 kW/170 hp, combined fuel consumption of 6.0 to 5.3 l/100 km.
  • BMW 120d: Four-cylinder diesel engine with 120 kW/163 hp, combined fuel consumption of 4.8 to 4.3 l/100 km.
  • BMW 118d: Diesel engine with 110 kW/150 hp, combined fuel consumption of 5.2 to 4.6 l/100 km.
  • BMW M135 xDrive: Four-cylinder engine with 221 kW/300 hp, combined fuel consumption of 8.1 to 7.6 l/100 km.

All these engines are equipped with the 7-speed Steptronic dual-clutch transmission.

Market launch is scheduled for October 2024. Prices for the new BMW 1 Series will vary based on configurations and chosen equipment, with particular attention to the domestic German market as well as key European and Japanese markets. Detailed pricing will be announced closer to the launch date.


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