The new Jaguar Type 00 made a remarkable entrance on the streets of Paris during Fashion Week. With its bold design and powerful lines, it quickly became one of the capital’s main attractions.
A Visionary Design
Revealed for the first time at Miami Art Week in December 2024, the Type 00 perfectly embodies Sir William Lyons’ “Copy Nothing” philosophy. Its exuberant proportions and distinctive shapes herald Jaguar’s new stylistic direction, focusing on innovation and refinement.
Celebrities Under Its Spell
The Type 00 garnered particular attention in Paris when it transported high-profile figures such as Barry Keoghan, Jamie Dornan, and Zoë Saldaña. At each of their appearances, the concept car sparked the curiosity of onlookers and created a buzz in the media, leaving a strong impression throughout Fashion Week.
French Ultramarine, a New Signature
For its first European debut, the Type 00 sports an exclusive shade called French Ultramarine. Created in collaboration with expert painters, this metallic satin finish pays homage to France’s rich artistic heritage while emphasizing the vehicle’s bold silhouette.
A Strategic Presence in the French Capital
Jaguar is further strengthening its presence in Paris by soon opening a luxury boutique in the Triangle d’Or of the 8th arrondissement. Designed to provide a personalized customer experience, this space will celebrate the city’s artistic legacy and Jaguar’s upscale universe—another milestone in the brand’s transformation as it looks toward new horizons.
