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Grooming

Montblanc Star Oud, Beyond First Impression

Iker
January 5, 2026

Some fragrances are built around impact. They perform quickly, announce their presence, then move on. Montblanc Star Oud works differently. It is not designed to impress in the first few seconds, but to settle in and reveal itself over time....

Grooming, Lifestyle

ageLOC by Nu Skin: Time, Reframed

Alec
December 21, 2025

There was a time when skincare spoke the language of correction. Erase this. Smooth that. Time was treated as something to resist, rather than understand. That moment is quietly receding. A new sensibility is emerging: softer, more intelligent, more self-assured....

Grooming, Lifestyle

Bouzouk’s “Vent d’Amour”: When the Wind Learns to Whisper

Iker
December 10, 2025

A perfume can beautify an instant, yes but the truly memorable ones shift your inner landscape, quietly altering the atmosphere you carry. With Vent d’Amour, his second fragrance, Bouzouk Brussels steps confidently into the realm of creators who know exactly...

Grooming, Lifestyle

Skin EssentiA® Cleansing Lotion: The Secret to Effortless Presence

Frederick
November 14, 2025

There’s a moment — usually early, before the city wakes — when a man meets himself. It’s brief, understated, almost sacred. The world hasn’t asked for anything yet, and in that silence he decides how he’ll show up. For the...

Grooming, Lifestyle

Coach For Men Eau de Parfum: Confidence, Bottled

Iker
November 13, 2025

Every city has a rhythm. Every man, a signature. Coach For Men Eau de Parfum is born from both — blending New York’s raw energy with the elegance of craftsmanship. The result is a fragrance that feels like confidence in...

Grooming, Lifestyle, Technology

The Philips i9000 Prestige: The future of grooming, in the palm of your hand

Frederick
October 25, 2025

At GUS, we love when technology doesn’t just simplify life — it elevates it. The Philips i9000 Prestige is one of those rare objects that turns a daily habit into a moment of quiet luxury. From the first use, this...

Grooming

Explorer Extreme: Montblanc’s Call to Live Without Limits

Frederick
September 19, 2025

Montblanc Explorer Extreme isn’t a fragrance that waits politely in the background — it steps forward with quiet confidence. Magnetic and unapologetic, it speaks to the man who treats exploration as more than a destination. For him, intensity is a...

Grooming, Lifestyle

Abercrombie & Fitch 100% PASSION: A New Scent of Masculinity

Iker
August 18, 2025

What drives a man today? Not the old clichés of conquest or control, but something more visceral — passion. The kind that fuels late-night ideas, inspires travel off the beaten path, or lingers like a secret memory on the skin....

Grooming

Intensity, Distilled: Lacoste Original Parfum Rewrites the Code of Modern Masculinity

Iker
June 12, 2025

There are fragrances that follow trends, and then there are those that define an era. The new Lacoste Original Parfum, landing this June, does the latter — reimagining masculine elegance with a depth that feels both timeless and thrillingly now....

Grooming, Lifestyle

Jimmy Choo Man Extreme: The Scent of Unapologetic Freedom

Iker
May 24, 2025

What does masculinity smell like in 2025? For Jimmy Choo, it’s crimson, daring, and unapologetically seductive. Enter Jimmy Choo Man Extreme — a fragrance designed for the man who doesn’t just chase adrenaline, he embodies it. Building on the iconic...

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Grooming

Montblanc Star Oud, Beyond First Impression

ageLOC by Nu Skin: Time, Reframed

Bouzouk’s “Vent d’Amour”: When the Wind Learns to Whisper

Skin EssentiA® Cleansing Lotion: The Secret to Effortless Presence

Coach For Men Eau de Parfum: Confidence, Bottled

The Philips i9000 Prestige: The future of grooming, in the palm of your hand

Explorer Extreme: Montblanc’s Call to Live Without Limits

Abercrombie & Fitch 100% PASSION: A New Scent of Masculinity

Intensity, Distilled: Lacoste Original Parfum Rewrites the Code of Modern Masculinity

Jimmy Choo Man Extreme: The Scent of Unapologetic Freedom

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