Grooming

Grooming, Lifestyle

Skin EssentiA® Cleansing Lotion: The Secret to Effortless Presence

• Frederick
• November 14, 2025

There’s a moment — usually early, before the city wakes — when a man meets himself. It’s brief, understated, almost sacred. The world hasn’t asked...

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Grooming, Lifestyle

Coach For Men Eau de Parfum: Confidence, Bottled

• Iker
• November 13, 2025

Every city has a rhythm. Every man, a signature. Coach For Men Eau de Parfum is born from both — blending New York’s raw energy...

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Grooming, Lifestyle, Technology

The Philips i9000 Prestige: The future of grooming, in the palm of your hand

• Frederick
• October 25, 2025

At GUS, we love when technology doesn’t just simplify life — it elevates it. The Philips i9000 Prestige is one of those rare objects that...

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Grooming

Explorer Extreme: Montblanc’s Call to Live Without Limits

• Frederick
• September 19, 2025

Montblanc Explorer Extreme isn’t a fragrance that waits politely in the background — it steps forward with quiet confidence. Magnetic and unapologetic, it speaks to...

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Grooming, Lifestyle

Abercrombie & Fitch 100% PASSION: A New Scent of Masculinity

• Iker
• August 18, 2025

What drives a man today? Not the old clichés of conquest or control, but something more visceral — passion. The kind that fuels late-night ideas,...

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Grooming

Intensity, Distilled: Lacoste Original Parfum Rewrites the Code of Modern Masculinity

• Iker
• June 12, 2025

There are fragrances that follow trends, and then there are those that define an era. The new Lacoste Original Parfum, landing this June, does the...

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Grooming, Lifestyle

Jimmy Choo Man Extreme: The Scent of Unapologetic Freedom

• Iker
• May 24, 2025

What does masculinity smell like in 2025? For Jimmy Choo, it’s crimson, daring, and unapologetically seductive. Enter Jimmy Choo Man Extreme — a fragrance designed...

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Grooming, Lifestyle

Elixirs at Dusk: LOEWE’s Sunset Symphony of Scent

• Frederick
• April 14, 2025

There’s a moment just after the sun slips below the horizon—when the light softens, the heat lingers, and the world exhales. That’s the space LOEWE...

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Grooming, Lifestyle

L’Homme by Elie Saab: The Scent of Contrast

• Iker
• March 11, 2025

Elie Saab expands his vision of elegance with L’Homme, his first fragrance for men. Known for his mastery of couture and timeless refinement, the designer...

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Grooming, Lifestyle

Bouzouk: A Fragrance That Tells a Story

• Frederick
• January 28, 2025

Bouzouk, a man of many talents, has unveiled his latest creation: a namesake fragrance simply titled Bouzouk. Known for his career as an internationally acclaimed...

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