In the lush landscapes of the Philippines, a revolution is taking root, one that intertwines the destiny of nature with the art of perfumery. Bulgari, the name synonymous with luxury, has extended its vision beyond the sparkle of gemstones to a greener kind of gem with its new initiative, “Trees of Life: The Gems of the Philippines”. Following the acclaimed “Flower Gems of India” project, Bulgari now pledges to bolster the responsible cultivation of Elemi trees, the unsung heroes behind some of the world’s most enchanting scents.
The Scent of Responsibility
Elemi trees, native to the Philippines, exude a resin with a zesty, peppery fragrance, forming the heart of many Bulgari perfumes. In a bid to preserve the olfactory purity of their signature scents, Bulgari has embarked on a journey to ensure the long-term availability and excellence of Elemi gum. This commitment is a testament to Bulgari’s core values: sustainability, innovation, and the nurturing of local communities.
A Distillation of Dreams
In collaboration with DSM-Firmenich and R. Cielo Real Elemi International Exports, Bulgari has established a distillery in Batangas, enhancing the local industry by retaining the production of Elemi essence in its native soil. This vertical integration ensures that over 300 metric tons of Elemi gum produced annually contributes directly to the Philippine economy, enhancing the stability and prosperity of local families.
The Roots of Growth
In the spirit of giving back, Bulgari is planting 1200 Elemi trees and creating jobs for local gum tappers. The initiative not only promises a stable supply chain but also introduces biodiversity and aids reforestation in areas previously exhausted by monoculture farming. It’s a vision that sees the forest for the trees, recognizing the role of each Elemi in the grander scheme of ecological and economic balance.
Path2Farm™: A Journey of Transparency
The partnership with DSM-Firmenich has borne fruit in the form of Path2Farm™, a groundbreaking solution that traces the Elemi from its roots to the final product, enhancing quality control and simplifying the supply chain. This transparency is the cornerstone of trust in Bulgari’s fragrances, ensuring that every bottle carries the essence of ethical luxury.
Bulgari’s Visionary Bloom
Bulgari has long been revered for its visionary approach and flawless execution. With each step into the future, the brand reinforces its dedication to pioneering sustainable luxury. “Trees of Life: The Gems of the Philippines” is more than an initiative—it’s a promise to the earth and its inhabitants, fostering a legacy of growth, generosity, and enduring beauty.
