Eden Park Paris opened its store in Belgium in the city of Wavre at the end of 2023. Located at 24 Rue Haute, this new venue serves as a showcase for French Flair, that essence of creativity so characteristic of the brand.
Since its inception in 1987 by Franck Mesnel and Eric Blanc, two emblematic figures of French rugby, Eden Park has established itself as a high-end ready-to-wear reference. Drawing inspiration from the codes and values of rugby, the brand has elevated the rugby shirt to a true symbol of its identity, all the while maintaining a lifestyle imbued with elegance and humor. With this opening in Wavre, Eden Park brings a piece of its history and its quirky philosophy to Belgian fashion enthusiasts.
The new store offers the brand’s latest collections, including the Sport and Club lines for Summer 2024. The Sport collection features pop and tangy colors such as cobalt blue, pale pink, and sky blue, along with enveloping materials that reinvent sports tracksuits while staying true to Eden Park’s bold and adventurous spirit. Meanwhile, the Club collection pieces invite you on a journey to the South Pacific islands, with tropical prints and luxurious, airy materials like linen, cotton, or knit.
This year, Eden Park celebrates 37 years of French Flair, a period during which the brand has successfully blended whimsy and rigor, proudly flying its emblem, the pink bow tie. Through this opening in Wavre, Eden Park reaffirms its status as an embodied, genuine brand, faithful to its values of quality, attention to detail, and innovation.
The arrival of Eden Park in Wavre is a promise to share with Belgium the best of French Flair and the unique identity that has contributed to the brand’s success in France and the 37 countries where it is present. The Wavre store is now a new chapter in the rich and inspiring story of Eden Park, a brand that has transcended the rugby fields to make its mark in the high-end fashion universe.
Store Address: Rue Haute 24, 1300 Wavre
