SWATCH Unveils the Swatch PROTEAM Collection

Swatch is excited to announce the launch of its first Swatch PROTEAM collection, showcasing the creativity and energy of action sports. This collection was created in collaboration with world-renowned athletes: Coco Ho, Matthias Dandois, Sam Pilgrim, and Andy Anderson. Each watch in this unique line embodies the personality and journey of these exceptional athletes, while inspiring fans and young generations alike.

THE PILGRIM – TREAD ON IT by Sam Pilgrim Sam Pilgrim, an internationally recognized freeride mountain biker, designed a BIG BOLD watch that reflects his dynamic persona. With a strap mimicking bike tires, a transparent dial, and a bezel resembling a tire, this watch captures Sam’s adventurous spirit. Super LumiNova® details ensure optimal readability even in the dark, and the personalized loops add a unique touch with Sam’s name and a mountain bike motif.

TIME WITH ANDY ANDERSON Andy Anderson, a Canadian skater known for his innovative tricks and unique style, presents a NEW GENT watch made from bio-sourced materials. With black patterns on a yellow background inspired by fire hydrants and a network of mushrooms on the back, this model captures Andy’s creativity and respect for skateboarding history. The dial commemorates his performances at the Tokyo 2021 Olympics, with a personal signature on the loop completing this original design.

COCO HO BLU Surfer Coco Ho, known for her grace and victories, designed a SKIN IRONY watch reflecting her deep connection with the ocean. This elegant watch features a gold stainless steel case, an iridescent turquoise dial, and a pearly strap. Inspired by the Hawaiian landscapes, this watch is both chic and functional, perfect for any occasion, whether it’s a surfing session or an evening out with friends.

G-TURN by Matthias Dandois BMX flatland champion Matthias Dandois created the bio-sourced BIG BOLD watch, G-TURN. With a transparent design and gold accents, this watch celebrates his nine world titles. The dial, bezel, and Super LumiNova® details commemorate his achievements, while the key dates on the bezel trace his impressive career. Matthias’ initials on the loop and packaging pay tribute to his impact on the BMX world.

This collection, available from July 18, 2024, in Swatch stores and online.

http://www.swatch.be

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