FIAT continues its electrification journey with a stylish and sustainable collaboration: the Fiat 500e Giorgio Armani Collector’s Edition is now available for pre-order in Europe, and will soon be available in other regions such as the Middle East, Africa, and North America. This exclusive model proves that it is possible to combine elegance and ethics to shape a greener future without sacrificing beauty.
An Iconic Collaboration for a Unique Vehicle
The launch of this collector’s edition marks a significant moment in the history of two Italian icons. FIAT and Giorgio Armani are teaming up again after their first collaboration in 2020. This time, they are unveiling an electrifying version of the 500e, a fusion of Italian elegance and ecological commitment. Designed to celebrate FIAT’s 125th anniversaryand Giorgio Armani’s 90th, this car is a true work of art.
The creative process took several months of work between FIAT’s teams and the fashion maestro to capture the essence of both brands in this masterpiece. Produced at the Mirafiori factory in Turin, this car is much more than just a means of transportation: it’s a statement. The choice of materials, exclusive colors, and precision in details reflect a near-couture approach, worthy of a haute couture collection.
Avant-Garde and Exclusive Design
The Fiat 500e Giorgio Armani comes in two exclusive colors: a micronized dark green, reflecting Armani’s distinctive style, and the Ceramic Greige, a fusion of grey and beige, a signature of the designer. These shades, coupled with a clean and monochrome exterior, echo Armani’s minimalist philosophy.
The wheels, proudly bearing the GA logo, are not only aesthetic but also functional, improving aerodynamics while capturing the essence of this collaboration. The interior is equally impressive: chevron-stitched seats, a laser-cut wooden dashboard, and intricate embroidery transform the cabin into a true luxury cocoon.
A Concentration of Technology and Performance
Under the hood, this collector’s 500e is powered by an electric motor delivering 87 kW (118 horsepower) and offering a range of up to 320 km (based on the WLTP cycle). Additionally, advanced technological features include a JBL audio system, a 10.25-inch touchscreen, and compatibility with Wireless CarPlay/Android Auto.
An Ovation for the 500e
The “Ovation” advertising campaign perfectly captures the essence of this car. To the rhythm of “Città vuota”, the 500e Giorgio Armani drives through the deserted streets of Milan, eventually turning into the star of an impromptu catwalk, with a captivated audience applauding. The slogan “Don’t drive it, wear it” beautifully encapsulates the spirit of this unique edition, blending fashion and mobility in a masterful way.
