Light as Air, Ready for Anything: The New Brax Mood

There’s a shift happening in the way we dress: subtle, global, and deeply tied to the way we live now. Seasons blur, cities overheat, storms appear out of nowhere, summers last longer but evenings cool faster. The modern wardrobe no longer revolves around winter and summer. It revolves around movement. Around freedom. Around the art of being ready for anything.

Brax has understood this long before most. With BRAX 365, the German label introduces a new generation of jackets designed for a world where climate is unpredictable, but taste never wavers. Ultra-light, soft, and effortless, these pieces are crafted to follow you through the entire year, not as “outerwear,” but as a second skin that adapts. Think padded silhouettes for crisp mornings, airy wool layers for cool nights, smart combinations that create subtle, modern volumes. This is layering with intention, not complication.

At the heart of the collection lies a technology that speaks directly to the GUS mindset: Thermore®, an advanced insulation made entirely from recycled polyester. It’s warm, but never bulky. Protective, yet feather-light. It offers the kind of intelligent heat that feels almost sensual, enveloping without smothering, engineered but deeply human. A quiet luxury rooted in performance, sustainability, and an eye for contemporary elegance.

What makes BRAX 365 resonate today is not just comfort or technical innovation. It’s the philosophy behind it: versatility as a lifestyle. These jackets are made for people who glide between continents, cultures, and contexts. People who lunch in Lisbon, take calls in Berlin, and end the day at a gallery opening in Brussels. People who want pieces that move with them, not against them.

The silhouettes are modern without shouting, refined without rigidity. They whisper confidence. They invite touch. They align with a new form of luxury: one that values intelligence, practicality, and the pleasure of beautiful simplicity.

In a world redesigned by uncertainty, BRAX 365 proposes a new kind of certainty:
the certainty of feeling good, looking good, and staying ready, every single day of the year.

Because the future of style isn’t seasonal.
It’s seamless.

Discover the collection at: www.brax.com