UBAC: Weaving Sustainability into Every Step

 

Nestled in the heart of France, UBAC began as a vision shared by Mathilde Blettery and Simon Nicolas. This entrepreneurial duo, deeply connected to their Auvergne roots, launched the first French brand to offer sneakers and accessories crafted from natural and recycled materials. The name UBAC, representing the mountain side least exposed to the sun and thus less impacted by human activity, mirrors their commitment to sustainability and the preservation of untouched nature.

Innovating the Future Footprint

At the core of UBAC’s innovative approach is the use of recycled wool in sneaker production, establishing a new eco-friendly standard in footwear. This initiative not only advocates for sustainability but also champions local textile industries by utilizing materials like French wool, linen, and hemp, thereby reducing the environmental footprint that traditional materials such as leather and plastic usually entail.

A Palette of Natural and Recycled Elegance

UBAC’s commitment to the environment shines through its selection of materials: recycled wool, French linen, a blend of hemp and wool, CoboisTM knit, R-SKIN®, recycled cotton, ethanol from sugarcane, and natural and recycled rubber. Each material is chosen for its sustainability, biodegradability, and contribution to a circular economy, embodying UBAC’s vision for a future where fashion and nature coexist harmoniously.

Embracing Summer with Sustainable Elegance

For the Spring/Summer 2024 collection, UBAC continues to champion sustainable materials that promise a brighter future. This season puts a spotlight on French linen, celebrated in its natural beige hues and untreated form, showcasing the raw beauty of this exceptional fiber. Additionally, the collection features UBAC’s innovative knit, crafted entirely without plastic, and recycled cotton that breathes new life into old garments, reaffirming the brand’s commitment to environmental stewardship.

Sustainable Practices and Engagements

UBAC stands out not only for its groundbreaking products but also for its ethical production practices and recycling initiatives. The brand’s dedication to transparency, durability, and responsible production is evident in its partnerships with French and Portuguese manufacturers, ensuring ethical labor practices and quality craftsmanship. UBAC’s recycling program further underscores its commitment to reducing waste and fostering a circular economy in the footwear industry.

Solidarity and Commitment to Nature Beyond its product line, UBAC is actively engaged in environmental conservation, notably through its support for the Ligue pour la Protection des Oiseaux (LPO), France’s leading bird protection association. By donating 1% of its turnover to LPO, UBAC contributes to the preservation of biodiversity and natural habitats, reinforcing its pledge to a greener future.

UBAC is not just a brand; it’s a movement towards reimagining the future of footwear through sustainability and ethical practices. By blending innovative materials, responsible manufacturing, and a deep commitment to environmental preservation, UBAC is setting new standards for the industry, proving that fashion can be sustainable, ethical, and stylish—all while embracing the warm spirit of summer.

ubac-store.com

Tags from the story
, ,
Written By
More from Alec Martin

Winter Essentials Made Easy with SUN68

As the chill settles in, the FW24 collection by SUN68 offers a...
Read More