Skin Deep, Soul High: La Mamounia’s New Ritual of Radiance

In the heart of Marrakech’s legendary gardens and palatial grandeur, La Mamounia continues to redefine modern luxury. This season, it’s not just the atmosphere that captivates — it’s the skin. With the exclusive arrival of Augustinus Bader, the cutting-edge skincare line backed by regenerative science, the hotel’s award-winning spa now offers guests an experience where high-performance meets high pleasure.

For the modern man who doesn’t shy away from a grooming ritual as refined as his taste in architecture or aperitifs, this collaboration is a gamechanger. Behind Augustinus Bader lies over three decades of research in regenerative medicine and stem cells — a pedigree that makes The Cream and The Rich Cream as smart as they are sensuous. Now, for the first time in Morocco, La Mamounia’s guests can experience two signature Bader facial treatments in the kind of space that seems to suspend time altogether.

And what a space it is. The Spa at La Mamounia, crowned Best Spa Hotel in Morocco by the World Spa Awards, spans 2,500m² of candle-lit serenity. Think soft marble, sculptural curves, and whispering water features — a sensory choreography that begins the moment you descend the lantern-lit stairs. Here, daylight is optional, reality politely paused.

The ritual goes beyond beauty. Whether you’re decompressing from a red-eye, resetting after desert adventures, or simply carving out space to recalibrate, these new treatments offer a profound pause. It’s skincare as self-possession, indulgence with integrity.

And the clientele? A quiet constellation of discerning connoisseurs. Rumour has it Victoria Beckham, Irina Shayk, and Rita Ora swear by Bader’s formulas — though the real allure lies not in celebrity endorsements, but in the results visible after just 27 days. Skin, but smarter. Glow, but grounded.

While trends chase immediacy and image, La Mamounia offers something rarer: stillness with depth, luxury with purpose. Here, beauty isn’t just about what reflects back in the mirror — it’s a full-body experience that grounds, restores, and refines. This is more than self-care; it’s a quiet return to self. Welcome to a new era of masculine well-being.

La Mamounia Spa

 Open daily from 9 AM to 9 PM. Appointments are recommended.
www.mamounia.com

Pictures by Alan Keohane