Paradis Found: Brussels Reinvents the Cultural Superstore

In Brussels, there’s now a place where shopping is only the beginning — a destination for discovery, inspiration, and a feast of images and ideas. Paradis Superstore, founded by photographer and filmmaker David Carette, isn’t a store in the conventional sense. It’s an urban manifesto: a celebration of style, contemporary culture, and the blurred lines between fashion, art, and design.

Step into Paradis and you enter a space where boundaries dissolve. Streetwear meets collectible design, limited editions flirt with pop culture icons, and art slips seamlessly into everyday life. You’ll find sharp pieces from Demain il fera jour, limited drops by IDEA — think T-shirts, caps, tote bags — and the timeless energy of American sportswear brand ’47. Nearby, Japanese and American collectible figurines bridge the gap between toy and sculpture, playful yet iconic.

But Paradis isn’t just about objects you wear or display. Its bookstore is one of Brussels’ most inspiring, curating exquisite volumes on photography, cinema, design, architecture, and contemporary art. It’s the kind of selection that feeds the curiosity of aesthetes and flâneurs alike. For collectors, fine art photography prints line the shelves — pieces that bring a gallery’s presence into the intimacy of a living room.

The experience extends into Paradis’ exhibition space, dedicated to contemporary photography and today’s most compelling visual artists. Here, browsing becomes contemplation, and you leave with more than a bag — you leave with a refreshed vision.

In a world saturated with concept stores that often feel interchangeable, Paradis stands out for its coherence and daring. It isn’t about consumption, it’s about cultivating an eye, an attitude. It’s a meeting point for those who believe style is not a uniform but a language; that collecting isn’t about hoarding but storytelling; and that cities like Brussels deserve places that pulse with the now.

Paradis Superstore is proof that a store can be more than a retail space. It can be a state of mind: cosmopolitan, open, curious, constantly evolving. A bit like the GUS man himself.

Paradis Superstore
Chaussée de Charleroi 49, 1060 Brussels
Open Monday to Saturday, 11 a.m. – 7 p.m. (closed Sundays)
@paradis_digital