Located on the vibrant Gran Vía, Brach Madrid is the latest addition to the Evok Collection, bringing a unique blend of luxury, nostalgia, and contemporary design to the heart of the Spanish capital. Designed by Philippe Starck, the hotel is a tribute to Madrid’s rich history, infused with a modern sensibility that makes it a destination in itself.
The building, originally constructed between 1919 and 1922, has been meticulously restored, preserving its elegant façade while transforming the interiors into a space where past and present coexist. Starck’s vision for Brach Madrid is one of “modern nostalgia”, where guests are surrounded by meaningful objects, rich textures, and design elements that tell a story.
Stepping into the hotel feels like entering a private home, filled with carefully curated artifacts, soft lighting, and warm materials. The rooms and suites, including four spacious signature suites, reflect a love story—personal touches, sketches, and travel notes give the feeling of stepping into someone’s intimate world. As Starck describes it: “The walls are not just walls; they carry little scars, little details. The room is sentimental.”
The restaurant continues this storytelling approach, evoking the intellectual energy of Madrid’s grand cafés of the 1920s. The menu, crafted by Chef Adam Bentalha, is a fusion of Mediterranean and Spanish flavors, with a focus on shared dishes and high-quality local ingredients.
Meanwhile, La Capsule, the hotel’s wellness sanctuary, offers a space for personal transformation, blending holistic practices with cutting-edge treatments in a sleek, white space designed to evoke weightlessness.
Brach Madrid is more than a hotel—it’s a living narrative, where guests are invited to engage with the city’s history, culture, and energy. As Starck puts it: “You come back to Brach because you feel cherished here.”
Brach Madrid, 20 Gran Vía, Madrid
More info at www.brachmadrid.com
