H&M is shaking up summer style with its exclusive resort collection crafted in partnership with Warner Bros. Discovery Global Consumer Products and Alex Bovaird, the costume designer behind HBO®’s hit series The White Lotus. Dropping February 20, 2025, this 25-piece capsule is built for the modern man looking to elevate his vacation wardrobe with bold style and effortless versatility.
Channeling the vibrant spirit of Thailand, the collection features striking prints, lightweight fabrics, and tailored silhouettes that transition seamlessly from sun-soaked pool days to dynamic nights out. Each piece marries laid-back cool with a hint of luxe, perfect for the man who refuses to blend in.
As Creative Advisor Ann-Sofie Johansson puts it, “Vacations are about freedom—this collection lets you explore a bolder side with versatile looks that work from day to night.” Costume designer Alex Bovaird adds, “We pushed the envelope with original prints and breezy fabrics to capture that wild, tropical flair.”
Available in select H&M stores and online, this resort drop is your ticket to redefining summer style. Embrace the escape and break the mold.
