Bad Bunny knows how to make an entrance—and an impact. Whether he’s shaking up the music industry, dismantling gender norms, or ow, setting the internet ablaze in Calvin Klein underwear, he does it all with a fearless attitude that keeps the world watching.
For CK’s latest campaign, shot by the legendary Mario Sorrenti, Benito strips down to the essentials—literally. Joining the brand’s hall of fame alongside Justin Bieber and Jeremy Pope, he’s serving body, confidence, and that signature no-fucks-given energy. But make no mistake: this isn’t just about looking hot (though, let’s be real, mission accomplished). It’s about owning who you are—loudly, proudly, and with zero apologies.
Ever the cultural disruptor, Bunny infused his roots into the project, setting the campaign video to EoO, a track from his latest album Debí Tirar Más Fotos. His message? Latinidad, queerness, and self-expression are here to stay—and they’re sexy as hell.
Bad Bunny isn’t just modeling underwear; he’s modeling liberation. And honestly, we’re all taking notes.
