Madrid was the place to be on October 17, as Marc O’Polo unveiled their Fall/Winter 2024 menswear campaign with a bang. The brand’s newest ambassador? None other than Toni Kroos, Germany’s most celebrated footballer and a global sports icon.
Known for his unmatched finesse on the field and his grounded, authentic personality off it, Kroos is the perfect embodiment of Marc O’Polo’s core values: timeless style, sustainability, and modern masculinity.
The launch event at the exclusive art space “La Florida” brought together a curated crowd of 300 influencers, creatives, and press heavyweights. The highlight of the evening? A first look at the collection, showcased in sleek glass cubes that mirrored the contemporary, urban vibe of the venue. At the center of it all stood the campaign’s hero piece: a specially designed puffer coat inspired by Kroos. Stylish, warm, and sustainable, it’s an updated twist on Marc O’Polo’s iconic outerwear.
Guests mingled over Scandinavian-inspired treats, vibed to the sounds of DJ Alvaro Naive and Wolfram Amadeus, and left with a cheeky souvenir: a T-shirt declaring, “I partied with Toni Kroos.” It’s clear that Marc O’Polo’s latest collaboration doesn’t just score style points—it’s a hat-trick for modern menswear.
Toni Kroos isn’t just playing the ambassador role; he’s redefining it. Whether on the pitch or in a perfectly tailored puffer, he proves that effortless elegance is always a winning game.
