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  • 22 Articles by

    Alec

Amsterdam Attitude: Scotch & Soda’s 40 Years of Freedom in Fabric
Fashion, Lifestyle

Amsterdam Attitude: Scotch & Soda’s 40 Years of Freedom in Fabric

  • Alec
  • décembre 1, 2025
Amsterdam has a particular way of shaping style: effortless, eclectic, and quietly confident. It’s a city where individuality isn’t performed — it’s lived. Scotch & Soda emerged from that spirit, and forty years later, the brand celebrates its milestone with...
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Light as Air, Ready for Anything: The New Brax Mood
Fashion, Lifestyle

Light as Air, Ready for Anything: The New Brax Mood

  • Alec
  • novembre 24, 2025
There’s a shift happening in the way we dress: subtle, global, and deeply tied to the way we live now. Seasons blur, cities overheat, storms appear out of nowhere, summers last longer but evenings cool faster. The modern wardrobe no...
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gusmag.world

What happens when the body becomes more than prese What happens when the body becomes more than presence — when it turns into memory, trace, and living archive?

Fondation A: Where the Body Becomes Archive explores the intimate relationship between movement, identity, and collective remembrance through contemporary artistic practices. 

A quiet yet powerful reflection on how bodies carry stories long after words disappear.

🖥️ READ THE FULL ARTICLE ON GUS.WORLD

#ContemporaryArt #BodyArchive #PerformanceArt #CulturalMemory #Exhibition
The day begins with a familiar route. Streets open The day begins with a familiar route. Streets opening slowly, a café preparing its first tables, the city finding its rhythm. In the Opel Mokka 2025, the drive becomes part of that quiet routine, a moment of calm between places.

Nothing rushed, nothing overstated. Just the simple habit of moving through the city with ease, where the journey settles naturally into the day. 

🖥️ Read the full article on GUS.world.

#OpelMokka #Opel #UrbanDrive #GUSworld
When the sofa leaves the living room, space become When the sofa leaves the living room, space becomes a lifestyle. Vincent and Hadley turn terraces, balconies, and gardens into everyday sanctuaries—where design quietly reshapes how we live, not just where we sit. 

@vincent_sheppard_furniture 

#OutdoorLiving #DesignInspiration #ModernLifestyle #InteriorDesign #SofaCompany
Morning by the water has its own rhythm. Towels on Morning by the water has its own rhythm. Towels on warm stone, a quiet swim before the beach fills, and the small rituals that come with it. In the Vilebrequin x Fabrice Hyber Swimteraction 1 swimsuit, drawing leaves the canvas and moves into daily use, where colour and gesture meet saltwater and sunlight.

Discover the full story on GUS.world.

#Vilebrequin #FabriceHyber #Swimwear #GUSworld
The Smart 5 Brabus redefines expectations—transfor The Smart 5 Brabus redefines expectations—transforming a once-compact icon into a bold, high-performance electric SUV. Blending premium comfort, cutting-edge tech, and striking design, it delivers both everyday versatility and serious power. Not just bigger—smarter, faster, and unapologetically ambitious. 

🖥️ READ MORE ON GUS - « Test drive – Smart #5 Brabus : An unusual size that delivers »

#Smart5Brabus #ElectricSUV #FutureOfDriving #cardesign
A closer look at how David Lloyd Clubs shape fitne A closer look at how David Lloyd Clubs shape fitness around energy, recovery, and balance. From mindful training to contrast therapy, each visit blends movement and rest into a sustainable daily rhythm—where consistency matters more than intensity. 

Read more on GUS - « Inside the Daily Rhythm of David Lloyd Clubs »

#WellnessLifestyle #FitnessRoutine #RecoveryMatters #MindfulMovement #HealthyLiving
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About


GUS is the lifestyle magazine for the liberated mind.

Born from curiosity and driven by taste, GUS explores the world through a distinctive, confident voice. One that moves freely between fashion and culture, travel and design, technology and well-being. We’re not interested in labels or rigid categories. What matters to us is attitude, intention, and the pleasure of discovery.

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