For the man who strides unapologetically through life, Pepe Jeans London unveils its newest fragrance — So Bold. Embodied by the spirit of rebellion, it is a scent designed for those who break the mold and live by their own rules.
So Bold speaks to the essence of character, power, and defiance. It’s not just a fragrance; it’s a statement of freedom, an aromatic rebellion against the establishment. Pepe Jeans’ DNA is exhaled in this creation, bolder and more characteristic than ever before.
The composition, a masterpiece by renowned perfumers Christophe Raynaud and Jordi Fernández, promises a scent that lingers, leaving a memorable trail that echoes the sentiment, “Wow, you smell amazing!” It’s about capturing attention, creating an unforgettable sillage that resonates with tenacity.
The scent opens with the fresh, zesty notes of bergamot and mandarin, leading you into a world of contrasts — a clean t-shirt accord meets the powerful and liberating breezes of aromatic sage and violet leaf. This transition to the heart unfolds into a delicate dance of lavender, blending freshness with the warmth of subtlety.
The base notes are a homage to the art of traditional Middle-Eastern perfumery, passionately pursued by Fernández. White leather and roasted tonka bean leave a persistent sillage that is both powerful and subtle, bold and nuanced, reflecting the very ethos of So Bold.
Not just a sensory experience, So Bold is a nod to sustainable luxury. With packaging crafted from 100% recyclable materials and a commitment to using responsibly sourced ingredients, this is a fragrance that not only smells good but does good.
In the footsteps of its feminine predecessor, BRIGHT, So Bold continues to champion environmental consciousness with its innovative, reusable spray cap design and FSC-certified packaging. A fragrance that’s 100% vegan, crafted with 92% natural ingredients, Pepe Jeans London is redefining what it means to be bold — both in scent and in practice.
So, to the men who dare to live boldly, who cherish freedom and express their desires unabashedly, So Bold is your scent. Break the rules, for freedom comes from being bold.
Pepe Jeans London So Bold — a fragrance that’s as daring and defiant as you are.
