ICE-Watch ICE forever: The Colourful Icon Returns
Frederick
Some watches tell the time. Others bring back memories. This summer, Ice-Watch revives one of its most recognisable creations with the return of the ICE-Watch ICE forever.
Originally launched during the brand’s meteoric rise, the model became a staple thanks to its monochrome design, silicone strap and bold personality. Accessible, playful and unmistakably colourful, it quickly found its place on wrists across generations.
For its comeback, the ICE-Watch ICE forever returns in six of its most iconic shades: Black, White, Dark Blue, Green, Yellow and Red. The formula remains unchanged. A clean 39 mm case, matching silicone bracelet and water resistance up to 10 ATM make it as ready for summer escapes as it is for everyday wear.
The watch also arrives in the brand’s famous transparent BECUBIC box, a detail many fans will instantly recognise. More than packaging, it became part of the Ice-Watch story.
Nearly two decades after its debut, the ICE-Watch ICE forever returns with the same carefree spirit that made it a success in the first place. Bright, simple and easy to wear, it remains a reminder that sometimes the best designs are the ones that never really leave.
Price: €99
