Revitalizing a classic spirit for the modern connoisseur, Mandarine Napoléon embarks on an exciting new chapter with its latest “Pure Mix Appeal” campaign and a fresh, contemporary bottle design. Spearheaded by De Kuyper Royal Distillers, this initiative is set to captivate both long-time enthusiasts and new admirers from January 2024, reinforcing the brand’s stature as the premier global mandarine liqueur.
The transformation of Mandarine Napoléon’s bottle marries the elegance of Art Nouveau with the demands of the present, emphasizing its signature blend of mandarine, cognac, and botanicals. The vibrant yellow label now bursts with energy, capturing immediate attention, while a cocktail pictogram nods to the spirit’s storied history in mixology. Preserving its iconic glass bottle, the design invokes a blend of nostalgia and trust, with a distinct note of “With Cognac” to underscore the brand’s dedication to superior quality.
“Pure Mix Appeal” leads us through an Art Nouveau journey, highlighting the essence of Mandarine Napoléon through its unique glass, subtle botanicals, and the seductive hues of the liqueur. Aimed at reinvigorating the passion of its followers and drawing in a youthful demographic keen on groundbreaking drink experiences, the campaign spans on-trade and retail spaces alongside PR events and social media engagements.
Celebrated since 1892 for its intricate blend of Sicilian mandarines and exquisite cognac, Mandarine Napoléon is a mixologist’s gem. Its rich, multifaceted flavor profile, balancing citrus with notes of nutmeg, cinnamon, clove, and cardamom, makes it a versatile component in a variety of cocktails.
Highlighting its mixability are two standout cocktails:
- Mandarine Margarita: A refreshing reinterpretation, mixing 30 ml of Mandarine Napoléon, 50 ml of tequila, 20 ml of lime juice, and 20 ml of sugar syrup, shaken over ice and served with flair.
- Mandarine Sour: A tangy concoction featuring 60 ml of Mandarine Napoléon, 30 ml of lemon juice, a dash of sugar syrup, and an egg white, shaken until frothy and elegantly presented.
With its renewed vision, Mandarine Napoléon is not just unveiling a new look; it’s extending an invitation to explore the art of cocktail making, encouraging a blend of tradition and innovation that’s sure to inspire.
