American Vintage’s Spring-Summer 2024 collection takes us on a vibrant journey to Madrid, the heart of Spain, where the brand’s 21 new looks are brought to life amidst the city’s colorful dynamism. This season, American Vintage, known for its Marseille roots, embraces the spirit of Madrid, a city described as a bustling metropolis that thrives on connections, culture, and the warmth of the sun.
The campaign, captured by Madrid’s own Pepe Lobez, features a diverse array of models – from toddlers to nonagenarians – embodying the brand’s commitment to authenticity and inclusivity. With names like Julieta and Bilbo among the faces of this season, American Vintage steps away from the concept of a singular brand ambassador, instead opting for a “portrait gallery” that reflects real life and movement through street casting.
At the core of the collection are pieces that resonate with the sun-soaked hues and relaxed vibes of Madrid’s streets. From morning till night, the brand promises a wardrobe that combines playful prints, subtle stripes, and a palette that mirrors the city’s pastel facades. The designs navigate the balance between retro charm and futuristic flair, with a focus on versatile, gender-neutral pieces that appeal to all ages.
Olivier Richaud, the stylist behind both the men’s and women’s lines, emphasizes the collection’s eclectic mix of colors, retro influences, and technical sophistication, ensuring there’s something for every occasion. This approach is a testament to American Vintage’s DNA: a blend of careful craftsmanship, vibrant energy, and a nod to the brand’s foundational piece, the T-shirt.
Since its inception in Marseille in 2005 by Michaël Azoulay, American Vintage has continuously evolved, drawing inspiration from the relaxed atmosphere and open spaces of the United States. This summer, let American Vintage dress your world in the laid-back, sun-drenched style of Madrid.
