Intensity, Distilled: Lacoste Original Parfum Rewrites the Code of Modern Masculinity
Iker
There are fragrances that follow trends, and then there are those that define an era. The new Lacoste Original Parfum, landing this June, does the latter — reimagining masculine elegance with a depth that feels both timeless and thrillingly now.
Created by perfumers Anne Flipo and Tanguy Guesnet, this isn’t just a flanker. It’s a statement. A bolder, moodier evolution of the 2024 Eau de Parfum, Lacoste Original Parfum builds on its predecessor’s fougère freshness with a more sensuous intensity. Think bergamot sharpened by cardamom and ginger, a heart of lavender and violet leaf smouldering with incense, and a drydown that marries tonka bean, patchouli and amber in a trail that’s as seductive as it is self-assured.
As Flipo puts it, “We wanted to amplify the contrasts — opening with impact, finishing with sensual power.” Guesnet adds: “It’s a masculinity that’s elegant, but unafraid of its richness.”
This isn’t about aggression or dominance. It’s about presence. A modern man doesn’t shout — he leaves an impression. And the new bottle gets that too: a deeper green glass, metal accents in smoky grey, and that unmistakable Lacoste finesse.
Then there’s the ambassador. Pierre Niney, the face of the fragrance, is a pitch-perfect match — effortless, witty, French. His version of style? Relaxed shoulders, dry humour, emotional intelligence. The kind of guy who wears scent like a second skin, not a mask.
Lacoste Original Parfum is a reminder that intensity doesn’t have to be loud. It can be precise, nuanced — even intimate. It’s about showing up fully, in life, in love, in style. With confidence. With scent.
Available across the Benelux , in 60ml and 100ml formats.
