Jimmy Choo Man Extreme: The Scent of Unapologetic Freedom

What does masculinity smell like in 2025? For Jimmy Choo, it’s crimson, daring, and unapologetically seductive. Enter Jimmy Choo Man Extreme — a fragrance designed for the man who doesn’t just chase adrenaline, he embodies it.

Building on the iconic Jimmy Choo Man lineage, Man Extreme is more than just an olfactory evolution — it’s a manifesto. Infused with bold top notes of red thyme and black pepper, it starts with a fiery jolt before mellowing into a fresher, herbaceous heart of geranium and clary sage. The base lingers with vetiver, amber woods, and tonka bean — grounding the scent in warmth, sensuality, and style.

The result? A fougère that rejects nostalgia in favor of modernity. Co-created by master perfumer Anne Flipo, the fragrance plays on the “burning freshness” of red thyme — redefining spice as sophistication, not swagger. As Flipo puts it: “It brings an incredible intensity to the trail.”

Visually, Man Extreme is just as evocative. The bottle, dressed in lacquered red with a faux leather cap, channels both classic flask and futuristic totem. It looks like something James Bond might carry on a coastal mission — but it smells like Bond’s cooler, freer-spirited younger brother.

The campaign, starring long-time muse Marlon Teixeira, leans into this narrative. Against the backdrop of a sun-drenched coastline, Teixeira sprints toward adventure and intimacy alike — meeting model Ilona Cabrera in a closing embrace that’s less heteronormative fantasy than cinematic poetry.

More than a fragrance, Man Extreme reflects a shift. Today’s man isn’t confined to the boardroom or the gym. He’s global, sensual, attuned — drawn to elegance that carries an edge. And while “extreme” might once have meant aggressive or alpha, here it suggests expansion. Of terrain. Of experience. Of self.

Now available at Ici Paris XL and select perfumeries across Belgium and Luxembourg.
www.jimmychoo.com