About

GUS is the lifestyle magazine for the liberated mind.

Born from curiosity and driven by taste, GUS explores the world through a distinctive, confident voice. One that moves freely between fashion and culture, travel and design, technology and well-being. We’re not interested in labels or rigid categories. What matters to us is attitude, intention, and the pleasure of discovery.

At GUS, style is never superficial. It’s a way of engaging with the world. We spotlight what’s shaping contemporary lifestyles: the future of fashion and mobility, meaningful luxury, hidden destinations, rituals of well-being, and the art, music, and ideas that inspire now. Always with a global outlook. Always with substance.

GUS bridges worlds.
Between cultures and cities. Between creativity and consciousness. Between desire and meaning.

Headquartered in Brussels – the capital of Europe and a crossroads of ideas, cultures, and perspectives – GUS naturally embraces plurality. From here, we look outward, tuning into global movements while remaining attentive to the details that make life richer.

GUS is not about showing off.
It’s about tuning in.

Join the movement – where liberation meets living with intention.