The Dutch Paradox

This will be the window where austerity and discreet luxury will coexist. It will happen in Paris, in the windows of LAFAYETTE MAISON.

The DUTCH PARADOX is a sequence about Dutch contemporary art scene & fashion punctuated by enigmatic objects. “Strange” shapes, ambiguous purpose…



Initiated by the art direction duet MOSIGN (Luca Marchetti & Emanuele Quinz) and animated by photographer and video director ALESSANDRO DAL BUONI, the event displays the “paradox” relationship between appearances & appropriation.

The man in motion around the object, fidgeting, exploring ways…

A powerful visual expression like a minimal choreography.

DUTCH PARADOX from may 31 to June 23 2012.

Lafayette Maison windows

Galeries Lafayette, 38 Bd Haussmann 75009 Paris

Model Axel Gillot @ Success

Thin Man Bench-Atelier Van Lieshout

Trousers Francisco Van Benthum

Photography & video Alessandro Dal Buoni

Image source:;;;

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