For over a century, Rodania has been synonymous with timeless Swiss watchmaking. Originating in 1930 near Berne, Rodania’s illustrious history includes crafting the official watch for the 1937 Paris World Exposition and pioneering innovative timepieces like the Waterman in 1960.
Now, in 2024, Rodania is set to redefine its legacy with the World Star 2024 Edition, celebrating the 50th anniversary of the iconic World Star model that took the world by storm in 1974. This edition pays homage to Rodania’s rich heritage while embracing modernity.
The World Star 2024 Edition is a masterpiece of design and engineering. Its vintage case, complete with a crown protector, seamlessly integrates with the original bracelet design, capturing the essence of 1974. The dial, available in noir, navy blue, deep green, or glacier blue, features a horizontal pattern inspired by the first World Star from 1965, creating a harmonious blend of classic elegance and contemporary style.
Housing a Swiss quartz movement, the World Star 2024 Edition is a tribute to the groundbreaking technology of its 1974 predecessor. Priced at 299 euros, it’s not just a tribute; it’s a testament to Rodania’s commitment to reviving its legacy and building a new future.
Behind this revival is Vincent Gaye, an industry veteran who acquired Rodania in 2022. With a wealth of experience, he aims to reintroduce Rodania’s heritage to the world, starting with this iconic reimagining of the World Star. Under his guidance, Rodania plans to revisit its iconic pieces from the period 1952-1975, culminating in the brand’s centenary celebration in 2030.
With meticulous attention to detail and unwavering dedication, Rodania’s journey into the future is guided by the same ethos that made it a household name: “Take (back) the time.” As the brand rekindles the spirit of its past, the World Star 2024 Edition stands as a symbol of Rodania’s enduring legacy, reminding the world to cherish the beauty of timekeeping.
