Estil.io just unveiled last month its new flagship store in the heart of Yerevan, designed by the acclaimed STUDIO SHOO. Located on Northern Avenue, the 144-square-meter store offers a unique shopping experience that blends clean lines, natural elements, and local craftsmanship.
STUDIO SHOO, led by founder Shushana Khachatrian, aimed to reflect Estil.io’s brand ethos—elegant yet personal—through a thoughtful combination of textures and materials. The store features raw concrete floors balanced by smooth plaster walls, with vibrant blue and red accents. Custom-made furnishings, from shelving to sofas, were crafted by Armenian artisans, highlighting the studio’s commitment to local craftsmanship.
The store’s reception desk serves as the focal point, doubling as a welcoming area where guests can enjoy drinks and snacks. Relaxation spaces with armchairs and coffee tables are positioned nearby, creating a cozy, inviting atmosphere.
With this project, STUDIO SHOO continues its mission of creating functional, beautiful spaces, solidifying its reputation for innovative interior design.
Estil.io on Northern Avenue, Yerevan
For more information, visit STUDIO SHOO’s website.
